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Essex Furukawa Names Daniel Choi As New CEO

ATLANTA, GA – Essex Furukawa Magnet Wire LLC announced today that Daniel Choi has been appointed as Essex Furukawa Magnet Wire CEO, effective March 1, 2022. Additionally, Mr. Choi will assume the role of CEO for parent company Superior Essex Inc. and its subsidiaries.

Essex Furukawa is ready to take on a sustainable future and is excited for another strong year with mutually beneficial success for our customers. Essex Furukawa is poised for growth with the electrification of vehicles, and Mr. Choi’s experience in the cable and wire manufacturing industry will lead to new growth for every member of the value chain. There is enormous opportunity for Essex Furukawa just ahead, and we look forward to Mr. Choi leading our team and helping Essex Furukawa as well as our customers achieve continued success.

Mr. Choi brings decades of experience to the company and has a proven record in strategy development, operations, and sales. We anticipate that his tenure will help drive Essex Furukawa into the future. Previously, Mr. Choi was associated with LS Cable and System, parent company of Superior Essex Inc., since 1999.  Most recently he served as Regional President, North and South Americas for LS Cable and System and prior in the role of President, LS Cable and System USA for MV and LV Power Cable Systems. Throughout his tenure he has been closely associated with Superior Essex, including serving as President, Cyprus Investments from 2008 –2014, and as the SVP, PMO Europe and China in 2015. He holds a PhD in Material Science Engineering from Seoul National University and received his MBA from Helsinki Business School.  Mr. Choi is based in Atlanta and also serves as the chairman for the Korean Chamber of Commerce and Industry in Georgia.

The change in leadership resulted from Brian Kim stepping down as CEO for Essex Furukawa Magnet Wire and Superior Essex Inc. and its subsidiaries. Kim served nearly seven years leading the Superior Essex and recent Essex Furukawa teams. His legacy includes breaking down business silos by establishing Core Values and Corporate Culture, increasing production capacity, prioritizing innovation and R&D by launching the MagForceX® Innovation Centers, launching the strategic Essex Furukawa Magnet Wire joint venture, and most recently committing the business to a sustainable future through the Essex Furukawa Vision 2030.

Our team thanks Mr. Kim for his vast contributions to the company and we welcome Mr. Choi as he leads Essex Furukawa into the next decade.

About Essex Furukawa

Essex Furukawa Magnet Wire LLC is the leading, global provider of magnet wire that is used by most major OEMs, Tier 1 suppliers, and industry leaders in the automotive, energy, industrial, and commercial & residential sectors. The Atlanta-based company is a global joint venture formed in 2020 between Essex Magnet Wire and Furukawa Electric Co., Ltd., both leaders in magnet wire product development, and custom solutions. The combined entity, relying on the strengths of both Essex Magnet Wire and Furukawa Electric, draws on more than two centuries of combined experience and knowledge to push forward innovation while also remaining focused on delivering manufacturing excellence and outstanding customer service.

Join Us for a Virtual Global Technology Conference

Virtually meet the new Essex Furukawa leadership team and discover more about our exciting magnet wire technology! 

Jan 19th, 3-4:30p.m. CET (Central European Time)
Jan 19th, 9-10:30a.m. EST (North American Eastern Standard Time)

Jan 21st, 9-10:30a.m. JST (Japan Standard Time) (Japanese pdf)
Jan 21st, 8-9:30a.m. CST (China Standard Time) (Chinese pdf)
Jan 20th, 7-8:30p.m. EST (North American Eastern Standard Time) (English pdf)


  • Masakazu Mesaki | SVP Global Research and Development
    Trends in Traction Motor Design
  • Matt Leach | VP New Product Introduction and Innovation
    Innovative Products for Electromagnetic Devices of Today and Beyond
  • Question and Answer Session
    Submit your questions for the event to: [email protected] 

If you are interested in attending please email your Sales Rep or contact [email protected]. Each invitation is uniquely generated from our Blue Jeans platform allowing interested persons to pre-register with your business email address and make sure that the invitation is non-transferable. 

Hyundai To Release 13 Alternative Fuel Vehicles By 2022

Hyundai announced its commitment to introduce 13 alternatively fueled vehicles by 2022, including six sedans and seven SUVs.

Upcoming highlights from this eco-friendly commitment include a refreshed 2020 Ioniq Electric, Hybrid and Plug-in Hybrid to be revealed later this month at the Los Angeles Auto Show. In addition, the all-new Sonata HEV sedan will be coming next year. The remaining nine eco-focused products will be showcased over the next three years.

“As the automotive industry evolves to meet the needs of a diverse customer base and environmentally-aware society, we will continue to provide alternative-propulsion options in a variety of product choices,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “For consumers seeking forward-thinking and eco-friendly personal transportation options, Hyundai’s product line-up meets these criteria and more.”

Hyundai’s commitment to eco-friendly propulsion leads to improved powertrain efficiencies, particulate-matter contributions and an exceptional level of clean air improvements.


At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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